Why Use Great Big Graphics Instead of Big Online Printers
There are two main options for getting your business' marketing materials designed and printed: a local boutique graphic design business or the big online printers.
The big online printers might be tempting, after all, who doesn't wanna' save a buck or two - but inexpensive (aka cheap) has rarely meant better. There are plenty of reasons why you should consider using a company like us, and here they come!
A Personal Approach
Boutique agencies can devote more time to building a client relationship. They take the time to get familiar with a customer's business and the goals they want to achieve. They work closely with their customers to create marketing materials that effectively communicate their vision to stand out from the competition.
Working with a boutique sign and graphic design company (ahem - like Great Big Graphics!) you'll always be able to speak with someone when you call. We’ll also know who you are. You won't have to start at ground zero with a new person for every project because we'll already be familiar with your projects.
On the other hand, those big online printers, will you always work with the same individual? If you can, will they remember the details of your past projects or your goals? If you can’t work with the same person, you end up having to explain your vision all over again. Who has the time to do this for every new project?
These companies generally also have 800 numbers, but you usually go through an automated phone system to get to an actual person, if you can. Can you even reach the designer you worked with six months ago?
If you're starting a new business, or even if you've been in business for years, when a boutique agency takes the time to get to know you and your business, it's worth its weight in gold.
Knowledge & Expertise
So you’ve found a graphic design company who seems genuine about wanting to take the extra time to get to know you and your business. They seem to have a solid understanding of what you want to achieve with your marketing materials. That’s good, but it’s not good enough.
It's important to work with a company with intimate graphic design and printing knowledge. The best company to work with has the expertise to execute what you need and, from their years of experience, can successfully advise you on the best options for what you’re looking to do.
At Great Big Graphics, we focus on quality. It’s our number one priority. We refuse to sacrifice quality for quantity or speed. When you work with us, you can be confident your project will be done right and will look amazing.
We pride ourselves on being experts in graphic design and printing. Combined with our years of experience, we’re able to guide our customers on what products will provide them with the best return on investment. We also won't sell or upsell you on items you don't need, and we'll also let you know what products may waste your time and money.
If you’ve poked around the website of a big online printer, like VistaPrint, you may have noticed the designs and layouts all look rather similar. As a business owner, the last thing you want is your business materials to look like another company’s.
Earlier this year a Russian fast food chain, previously McDonald’s, rebranded the infamous arched logo. The new logo looked suspiciously (ok, maybe downright obvious) like a well-known American hotel chain's logo. As you might imagine, the Internet was amuck with criticism and ridicule. Free advice, this isn't the kind of PR you want.
Customization and flexibility are key when working with any company, but it's something that's often lacking with big online printers. Because they're catering to such a large customer base, they typically have less room to be flexible in both the design process and their final product offerings.
The same goes for any rush project. If you need something done in a hurry, a boutique sign and graphic design company is more likely to be able to accommodate you because they have a smaller customer base. They typically have more room for flexibility in the design process and final product offerings.
Superior Customer Service
We know how important it is to have a positive experience with the people you're working with on your project. We take great pride in our customer service and ensuring every client has a great experience.
We’re passionate about our craft and want our customers to feel like they’ve found the Golden Ticket working with us. And it’s our goal to ensure you walk away with one - the product you asked us to create for you.
We stand by our work too. If you are dissatisfied with our work, please get in touch with us directly so we can take the steps necessary to correct what went wrong.
Better Quality Control
When it comes to print quality, working with a local printer is always the best option. Unlike large online shops, local printers have the time and resources to inspect every element of your print job to ensure that it meets your standards.
And you are working with people who are invested in your community and who want to see you succeed. They're not just trying to make a quick buck; they're trying to build long-term relationships.
A large online corporation is not going to care as much about the details. In addition, local printers are more likely to care about the quality of their work and take pride in producing high-quality prints. As a result, working with a local printer is the best way to ensure that your print job will be of the highest quality.
A Physical Location
There's no denying online shopping has become more popular than ever and continues to increase. The pandemic punched hard on that accelerator.
For many items, we don't even blink an eye when we decide to make a purchase online. However, there’s a level of accountability for a company when there’s a physical location. And there's still a lot of value in person-to-person communication.
Our minds usually prefer visuals to text input. If you're trying to describe via text or email an idea or thought about the logo you want to be designed, it can be hard to convey in words, even gestures. Even over a video call. (What happens if the Internet connection keeps glitching or repeatedly drops?)
There’s something to be said for being able to walk into a store and talk face-to-face with the person who's going to be designing your new business logo and all the associated printed materials.
Get Started Today
If you’re looking for a one-stop shop that can help you with all of your marketing needs – from business cards to trade show displays – and provide you with superior customer service, then Great Big Graphics is the right choice for you!
Give us a call today or stop by our office, and we’ll be happy to get started on designing some amazing marketing materials just for you. We can’t wait to work with you!